How To Pick The Right Type of Club
I was recently asked by one of my students who worked in a full-nude club if it might be a good idea to start working in a topless club owned by the same company in her city now that she turned 21 and was legally able to do so. Not knowing if there would be a difference, we decided it might be best to help all of our readers with the answer as it is a common question we receive.
There are many things to understand between the two different working environments for dancers. One is not necessarily better than the other and like any situation, it is what you make of it. There are, however, many different types of opportunities in the different types of clubs and how you use these different opportunities can make a big difference in your income levels. More than any other difference between the two working environments is the different types of customers that come in. The types of clientele depends on the types of dancers, and the types of dancers depends on the clubs and their policies.
In the vast majority of cases, full-nude clubs do not serve alcohol. There are always exceptions to this, and yet overall, this is the general rule (for example, there is one club in Las Vegas, the Palomino, which is not governed by this rule because in their zoning location, they were in business before this law was put into effect). The reason for this is that to serve alcohol, the staff of the club must be over the legal drinking age of 21. Some clubs have managed to get around this law by having the dancers wear plastic wristbands designating them as underage although this policy is becoming a dying breed as laws are changing across the country to no longer allow this. Understanding that their dancers are able to work at 18, 19, or 20 years of age, the clubs figured a niche that allows them to cater to a crowd more interested in full nude instead of topless women. This combination is what creates a much different experience for the customer, and as a result draws a different type of patron.
Of course since the dancers in full-nude clubs can be under 21 (because no alcohol is being served) so customers can be as well. Understanding this, many full-nude clubs design their clubs with a younger audience in mind. The Deja Vu club chain is a perfect example of this. Many of their clubs are designed to cater to the “Frat Boy” type of customer rather than the upscale one. They feature shower shows, have x-rated magazines on the tables, etc. So think about the type of customer this type of club is catering to. They are usually younger because the club will admit them if they are under 21. They are most likely right out of high-school or are in college and most importantly, they have little expendable income.
This is an extremely important point to make. Men going into a club at the age of 45 is a much different type of customer than one going in at 18. At the age of 45, or even 35, most men have established jobs, a regular source of income, and a larger budget for buying dances than most 18 year-olds do. They have more expandable money in their life than someone who is working on paying for books the next semester. Of course with more money comes with more discriminating tastes and why would someone go to a club to get juice or soda when they can get a Corona or a martini?
There is another issue the age gap brings up for customers also. In our program, we talk extensively about the dynamics of the age gap and how it effects sales. Many people assume that younger is better in this industry when in fact nothing could be farther from the truth. This isn’t to say that if you are 20 or 21 that you have no chance of making money, and yet it is also important to understand that our studies have shown quite conclusively that the prime age group for exotic dancers is between the age of 28 and 35. The main reason for this is actually quite simple.
Imagine your 45 year-old customer. Who do you think he would rather have the company of as far as an exotic dancer, an 18-year old or a 30 year-old? Contrary to what many might think, it’s the more mature 30 year-old woman, not the college freshman girl. Keep in mind that for most middle-aged men, a dancer who is sitting on his lap trying to sell him an exotic dance is comparable to his young daughter at home, and on that psychological level it can be extremely uncomfortable for a man to want to buy a lap-dance from a woman so young. The other issue that is raised with the age gap is the ability for a young dancer to gain rapport with a more maturely aged customer. Let’s face it, at the age of 28, we are much more mature and able to carry a conversation with another person than we are when we are 18. As anyone knows who has attended one of our classes or has been reading our newsletters for a period time, it is the level of conversation you have with your customer that sells dances, not how cute a dancer looks in her schoolgirl outfit.:)
So if you have been pondering one type of club over another, be aware that they generally draw in a different type of customer. One is not necessarily better or worse than the other, it is just that the opportunities are different in the two types of clubs. There is a reason that in most major cities, the topless (and hence, alcohol serving) clubs significantly outnumber the full-nude (and non-alcohol serving) clubs. The reason is because they cater more to a man’s desires and those desires might be an opportunity for you that you may not have considered before.